There’s something special about the Creston Valley in July.
Maybe it’s the way the vineyards catch the light or the warm breeze that rolls in from the valley floor. But for hundreds of people this summer, July means one thing: the Hop to Vine Hustle. Equal parts fun run, wine tasting, brewery crawl, and finish-line dance party, this lighthearted event is helping put Creston on the map as one of BC’s hidden gems for food, drink, and community connection.
Returning on July 5, 2025, the Hop to Vine Hustle is organized by the Creston Valley Libation Producers Society and led by Lisa Wood, co-owner of Wild North Brewing Co. The event blends fun and fitness with a true sense of community pride. Featuring eight tasting locations spread along an 11-kilometre scenic route and a lively after-party in Millennium Park, the Hustle is one of the Creston Valley’s biggest summer events.
“We just want people to have fun. We tell people: take your time, walk, enjoy yourself, enjoy Creston, and come back to visit us again,” Lisa shares. “We really just hope people finish the event feeling good about themselves!”
Sip, Sample, Stroll, and Dance it Out
The Hop to Vine Hustle isn’t your typical race. For starters, it’s not really a race at all. Most participants walk (or dance) the full route, many run it, enjoying eight complimentary libation tastings, snacks, and opportunities to win prizes along the way. Stops include two local breweries, four wineries, a distillery and a bonus ‘Sangria with a view’ station after the route’s steepest incline. Those providing the libations this year are Baillie Grohman Estate Winery, Skimmerhorn Winery and Vineyard, Wild North Brewing Co., Red Bird Estate Winery, William Tell Family Estate, Sternwheeler Craft Distillery and Columbia Brewery.
Costumes are encouraged, and contagious laughter is guaranteed. The route winds through downtown Creston and the surrounding areas, offering scenic views and a casual atmosphere. Everything culminates in the finish line After Party at Millennium Park with food trucks, live music, massage booths, and a tasting garden. Instead of medals, finishers each receive a branded glass to use at the celebration.
There are limited tickets still available for this year’s event. Participants can choose between a full entry package with access to all eight tasting stops, snacks, a picnic lunch, and entry to the After Party, or just join in the celebrations at Millennium Park with a dedicated After Party ticket.
Wild North Brewing is a Community Hub
Lisa’s commitment to the community is at the heart of everything she does.
Wild North Brewing, which she co-founded with her husband Craig, occupies a renewed former transit depot in the centre of Creston. Launched during the pandemic, the brewery quickly became a welcoming gathering place where locals could meet, share quality craft beer, and enjoy the kind of conversation that strengthens community ties.
Wild North has always been more than just a taproom. Rooted in their love for the Creston Valley, Lisa and Craig set out to make beer that reflects the community around them. From food vendors and wineries to local trades and artisans, Wild North brews are a collaborative effort. Every pint tells a story of the Valley, filled with friendship, adventure, and really great beer.
This desire to elevate the region is what inspired the creation of the Creston Valley Libation Producers Society. Together, producers share ideas, support one another’s events, and promote the Creston Valley as a worthy destination. It’s grassroots tourism, built one partnership at a time.
Community Impact and Small Business Support
The impact of the Hop to Vine Hustle reaches far beyond the breweries and wineries. In past years, over 50% of event attendees have been from out of town, which means more overnight stays, more meals in local restaurants, and more opportunities for small businesses to shine.
“Partly to beat the heat, partly to give attendees more time to explore Creston, we start earlier in the day and wrap up the After Party by 5 pm, leaving lots of time for people to get out and enjoy even more of Creston,” Lisa notes. “We want to spread the love around. Let the whole community benefit from the event!”
The event does more than support the local economy. It builds connection. The Hop to Vine Hustle is a clear example of what’s possible when local businesses, volunteers, and organizers rally around a shared vision. It has quickly become a standout on Creston’s summer calendar.
“This event brings people together,” Lisa says. “We’re seeing new faces in town. They’re staying overnight, they’re eating dinner here, and they’re coming back to visit us again and again.”
The Society’s efforts extend throughout the year. From the success of past Creston Libations Tour Passports to ongoing collaborations among the wineries, distilleries, and breweries, their focus remains on strengthening the Valley’s identity and inviting others to experience it firsthand.
Helping Visitors Discover the Real Creston
Creston may not be the first name that comes to mind when you think of wine or beer destinations in BC, but that’s exactly why it’s worth the road trip. With unexpected natural beauty, warm hospitality, and a growing roster of passionate producers, this corner of the Kootenays is carving out a space for itself on the craft beverage map.
From vineyard views and mountain hikes to local sips and bites and a walkable downtown core, Creston has all the charm of a small town with a whole lot of flavour. The Hop to Vine Hustle is just one of many reasons to visit.
Whether you’re lacing up your runners and donning a tutu for the full 11K route or just showing up for the After Party, this July 5 is your chance to experience the Valley at its most vibrant. Get your tickets, pack your costume, and raise a glass with the people who are proud to call Creston home.
Plan Your Stay in the Creston Valley
Ready to experience the Hop to Vine Hustle and everything else the Creston Valley has to offer? Make the most of your visit by staying beyond the race and immersing yourself in the breathtaking scenery and warm hospitality this region is known for. From comfortable hotels and motels to charming bed and breakfasts with personalized service, or serene RV parks and campgrounds for those who prefer connecting with nature, Creston has accommodations to suit every traveller.
Explore more of the Creston Valley: Hike scenic trails, paddle along serene rivers, or perfect your swing on lush golf courses. Wildlife viewing opportunities abound for birders and wildlife lovers. Discover the world-renowned wetlands of the Creston Valley Wildlife Management Area, vast mountain forests, and the majestic Kootenay Lake. Savour more local flavours and farm-fresh delights at charming fruit stands and local farms, and immerse yourself in local culture at museums & galleries.
Want to learn more about the Hop to Vine Hustle, Wild North Brewing, or visiting the Creston Valley? Head to Explore Creston Valley or Wild North Brewing for more info.
Every Pint Tells a Story
