The BC Ale Trail was created by a dedicated team of craft beer allies to connect British Columbia’s world-class brewing scene with tourism organizations across the province. The goal is to showcase BC’s delicious craft beer, inspiring geography and potential for adventure with beer enthusiasts across our province, region and the rest of the globe.

Ken Beattie

Executive Director, BC Craft Brewers Guild

Building on decades of experience in the beer industry, Ken currently sits as the Executive Director of the BC Craft Brewers Guild, working tirelessly to support craft breweries of all sizes across BC. He is also a beer educator who has taught numerous seminars about tasting beer and the History of Beer. In 2019 craft beer was officially declared a Sector by Destination BC so the BC Craft Brewers Guild became the Lead Administrator of the BC Ale Trail.

BC Ale Trail - Monica Frost

Monica Frost

Project Lead

Since her first sip of a cloudy Widmer Hefeweizen back in the late 90s Monica has been a craft beer enthusiast, and it became her mission to build a community around it. Her tool of choice - Social media. Monica has spent almost a decade working in Communications and Social Media roles across a variety of industries with a focus primarily on the craft beer industry. Monica joined the BC Ale Trail in 2017 as Community Manager and was recently promoted to Project Lead when the BC Craft Brewers Guild took over as Lead Administrator. Monica is also Communications Director with the BC Craft Brewers Guild. A #YeastVan local, you might just bump into her enjoying a pint with friends at one of the many brewery tasting rooms that advocacy initiatives from the craft beer community has helped to bring about.

Joe Wiebe

Content Coordinator

The “Thirsty Writer,” Joe is BC’s busiest beer writer. He is the author of two editions of Craft Beer Revolution: The Insider’s Guide to B.C. Breweries, the definitive guidebook to the province’s burgeoning craft beer industry. A co-founder of Victoria Beer Week, he also produced the Victoria Beer Map and is the beer columnist for CBC Radio’s All Points West and BC Almanac programs. He has hosted numerous beer events and seminars, and was the emcee of the 2016 Canadian Brewing Awards.

Paul Hadfield

Owner, Spinnakers Gastro Brewpub

In craft beer circles, Mr. Hadfield is quite simply a living legend. An architect by trade, he designed Canada’s first brewpub, Spinnakers, in 1984, and then became its Publican. In that role he blazed trails and pioneered the craft beer revolution, years before few understood what an IPA was. Paul’s passion for a deeper relationship between BC craft brewers and its tourism industry has fuelled the BC Ale Trail’s development.

Paul Kamon

Tourism Consultant

Paul is the Executive Director of Sunshine Coast Tourism. He is also the co-founder and Business Development Director of Vancouver Craft Beer Week. When not feverishly typing, Facebooking, Instagramming, tweeting, texting, talking, or meeting with colleagues to spread the word about the beauty of the Sunshine Coast and beyond, he can be found camping with his young family, playing in the garden, or drinking a good beer on his deck.

Melanie Ransome

Project Manager

Melanie is a project manager at The Number in Victoria and comes to the BC Ale Trail from the events industry, where she helped produce Vancouver Island's Rifflandia Festival and Rock The Shores. And with years of experience immersed in social media coordination, content management and marketing strategy, Melanie helps keep the BC Ale Trail connected to craft beer enthusiasts everywhere.

Many thanks to Chris Nohr, Beattie Tartan, FlyPixl, the web and video teams at The Number, and all participating DMOs.

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