The BC Ale Trail was created by a dedicated team of craft beer allies to connect British Columbia’s world-class brewing scene with tourism organizations across the province. The goal is to showcase BC’s delicious craft beer, inspiring geography and potential for adventure with beer enthusiasts across our province, region and the rest of the globe.

Ken Beattie

Executive Director, BC Craft Brewers Guild

Building on decades of experience in the beer industry, Ken currently sits as the Executive Director of the BC Craft Brewers Guild, working tirelessly to support craft breweries of all sizes across BC. He is also a beer educator who has taught numerous seminars about tasting beer and the History of Beer.

Paul Kamon

Tourism Consultant/Lead Administrator

Paul is the Executive Director of Sunshine Coast Tourism. He is also the co-founder and Business Development Director of Vancouver Craft Beer Week. When not feverishly typing, Facebooking, Instagramming, tweeting, texting, talking, or meeting with colleagues to spread the word about the beauty of the Sunshine Coast and beyond, he can be found camping with his young family, playing in the garden, or drinking a good beer on his deck.

Paul Hadfield

Owner, Spinnakers Gastro Brewpub

In craft beer circles, Mr. Hadfield is quite simply a living legend. An architect by trade, he designed Canada’s first brewpub, Spinnakers, in 1984, and then became its Publican. In that role he blazed trails and pioneered the craft beer revolution, years before few understood what an IPA was. Paul’s passion for a deeper relationship between BC craft brewers and its tourism industry has fuelled the BC Ale Trail’s development.

Melanie Ransome

Social Media and Community Manager

Melanie is a project manager at The Number in Victoria and comes to the BC Ale Trail from the events industry, where she helped produce Vancouver Island's Rifflandia Festival and Rock The Shores. With years of experience immersed in social media coordination, content management and marketing strategy, Melanie helps keep the BC Ale Trail connected to craft beer enthusiasts everywhere.

Joe Wiebe

Content Director

The “Thirsty Writer,” Joe is BC’s busiest beer writer. He is the author of two editions of Craft Beer Revolution: The Insider’s Guide to B.C. Breweries, the definitive guidebook to the province’s burgeoning craft beer industry. A co-founder of Victoria Beer Week, he also produced the Victoria Beer Map and is the beer columnist for CBC Radio’s All Points West and BC Almanac programs. He has hosted numerous beer events and seminars, and was the emcee of the 2016 Canadian Brewing Awards.

Chris Long

Project Manager

Chris brings years of project management experience at The Number to the BC Ale Trail. He helms a team of creatives in Victoria that have used their diverse skills to provide the Ale Trail with all the beautiful things it requires, from video to web to graphic design. He is a past producer of Victoria Beer Week and treasurer and music director of Pretty Good Not Bad, an annual festival of new music and multimedia in Victoria.

Many thanks to Jan Zeschky, Chantal Ireland, TartanGroup, Flypixl, the web and video teams at The Number and all participating DMOs.

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