Hops Among Friends is designed to showcase the people who make up the craft beer scene on the BC Ale Trail. In this latest installment, Kim Lawton interviews Isaiah Archer and Matt West-Patrick from Whistle Buoy Brewing.
My most recent Hops Among Friends interview was with Tessa Gabiniewicz from Land & Sea Brewing. At the end of our discussion, Tessa recommended that I speak with Matt West-Patrick and Isaiah Archer from Whistle Buoy Brewing for my next Hops Among Friends interview. Matt is Co-owner and Head Brewer, Isaiah is Co-owner and Sales & Marketing Manager at Whistle Buoy Brewing, which was established in 2019 in Victoria on the Greater Victoria Ale Trail.
Matt and Isaiah are doing great things at Whistle Buoy Brewing and it was a really interesting discussion. I enjoyed hearing more about their commitment to featuring local ingredients in their beers.
This interview also reminded me that it’s been too long since I’ve been to Victoria. The last time I visited Victoria, I had the opportunity to peek inside the windows at Whistle Buoy Brewing before it opened in 2019.
I’m super honoured to share that this is my 20th interview in this series over the last 7 years. You can read through all of my previous Hops Among Friends articles here. It’s been an absolute privilege to interview so many amazing leaders in the craft beer industry.
Kim: What was your first experience with craft beer?
Matt: Growing up in Victoria, my first experience with craft beer was seeing Phillips Brewing boom as I came to be of legal drinking age. They were the big player in the craft beer market here and doing lots of great stuff. They were my inspiration to later on chase the craft beer dream.
Isaiah: I moved to Victoria when I was 19. I think my first real craft beer experience was going to Sombrio Beach to surf and driving home through Sooke. We would always stop at 17 Mile House Pub after surfing, and we’d eat chowder paired with Race Rocks. This nice, hearty beer from Lighthouse Brewing was part of the whole experience. It was so different than just drinking a cheaper, commercial beer. Then I got introduced to the different beers in the mixed pack from Phillips and the White Bark Witbier from Driftwood Brewery.
Kim: How did you get started in craft beer together?
Matt: There were three of us that started this project together. We founded the company, and then we brought in two more partners during the process. Isaiah, Iwan and I were the three original founders. We spent a lot of time together in 2016 and 2017. We all really enjoyed the coastal life – freediving, spearfishing and other outdoor activities. I was working at Spinnakers at the time. Isaiah had previously worked with Phillips, and we started talking about opening a brewery.
The three of us started to put together our business plan in 2017. We started going to banks in 2018 once we found the space that worked for us. I am the head brewer, Isaiah handles our sales and marketing, and Iwan looks after business development.
As we were dealing with the banks, we started talking about the need for extra investors, and so we brought on two more partners. Colin and Nina were in Windsor at the time and wanted to move back to Victoria. They came on board and Colin is our front-of-house manager, and Nina handles our financials and HR. In the beginning, though, it was all hands on deck, and everyone helped with everything.
Isaiah: Iwan, Matt and I got together based on our mutual interest in craft beer, playing on the same softball team, and our love of freediving and spearfishing. Freediving is a bit of an obscure sport that all three of us were interested in. That shared interest led the three of us to some fishing trips in Bamfield. We were diving near a spot marked by a nautical beacon, which is called a whistle buoy. That is what inspired our branding and logo.
Kim: Tell me more about the Whistle Buoy theme.
Isaiah: The theme really resonated for all of us because of our love of outdoor adventures and our natural and inspiring environment. Plus, we are located in downtown Victoria, which is also a coastal environment. We are young professionals working downtown in the city, but we also have a keen interest in the outdoor environment. So it’s a balance of opposites. We are all about embracing our vibrant, downtown community, full of culture and hospitality, while also making sure we get outside and explore everything that the outdoors has to offer.
A big part of what we try to get across is reflecting the quality of the place that we are in. We are on the southern part of the island, which is a very productive growing region. We want our beers to reflect the growing climate here, and the variety of things that grow around us. We are looking to connect our brewery and beers to our local community in this way. We look at our taproom as an “experience centre”. People can come and try a taste of Vancouver Island.
We have a clear vision to make sure we are buying ingredients that are grown here first, and we work with a lot of local producers before we go elsewhere. A lot of value that we offer comes from this philosophy. It differentiates and highlights the place we are in. We are a tourism destination and we like to reflect the good stuff that is coming from our community. Our beers are made for the people who live here and our visitors.
An example is using bull kelp in our Under Sea Gose. The kelp is from the ocean just up the road from us. The grain for most of our beers is grown near BC Ferries on the peninsula. For our sour beers and fruit beers, we look for local farmers for these ingredients too. It’s important to us to use quality ingredients that are grown as close to home as possible.
Matt: I was at Field 5 Farm today, which is about 20 minutes away from our brewery. They grow and malt their own grains there for us. About 95-98% of the grains that we use for our beer right now are coming from them.
I think it’s also worth noting that we won two silver medals back-to-back in the 2022 and 2023 Canadian Brewing Awards in the Historic/Regional Beers category for our Backyard IPA and our Garden City Fieldberry. Then we won a bronze at the 2023 Canada Beer Cup for our LoJo Lite in the Canadian Grain-Forward category. These awards reflect our commitment to working with local suppliers and featuring local ingredients, so it’s very cool when we win awards for this reason.
The seed to glass film above talks about Whistle Buoy’s commitment to working with local suppliers.
Kim: What makes Whistle Buoy unique?
Isaiah: Our commitment to local, sustainability and quality are front and centre. Another thing that makes us unique is our location. We are located on the courtyard level of the historic Market Square in downtown Victoria. We are able to have a light industrial business in an urban area, which is quite rare for a brewery. We have 170 seats in our taproom and year-round patio. Most of the beer we produce is consumed in our taproom space, and that is because we are in a high-traffic environment.
Kim: Tell me something you are really proud of at Whistle Buoy.
Isaiah: We are proud of creating an inclusive community space. We’ve had a lot of feedback over the last couple of years that groups of people from different backgrounds say they feel welcome in our space. We have worked towards this very intentionally. We have our values and our code of conduct really clear.
Intolerance and discrimination aren’t welcome here. We have fostered a nice community space where people feel welcome. – Isaiah
I’m also really proud of the progress we have made towards using local ingredients. This doesn’t just happen by chance. It was really intentional. It can be more costly to go with local producers, but we have made some very awesome beers because of that commitment.
Matt: It circles back to the awards that we’ve won for our beers. We set the intention to use as many local ingredients as possible, and we’ve done that. We’ve been lucky to have such great partners, like Field 5 Farm.
In addition to kelp, we also add blue spirulina to our Under Sea Gose. This was a bucket list beer for me to be able to make, and it won the silver award at the 2022 BC Beer Awards. To be able to produce this and have it be an award-winning beer is pretty cool.
Plus, we do all that we do in a very small space. Our production area is only 600 square feet. We really have to utilize our space to maximize output. People are always shocked when they see our small space. I’m pretty proud of how we are able to use our space and produce what we do.
We brew about 1,000 hectolitres a year. We are looking to increase that volume this year with our new single-head canning line. We’ve been running it now for about two months. It does about seven or eight cans a minute. It’s small and slow, but works for us. About 90% of our beer is sold through our taproom, and we intend to keep it that way, but our new canning line gives us more flexibility. Previously we were just doing 1-litre crowlers, so we couldn’t can in a way that allowed us to put cans into liquor stores. This new canning line now gives us the ability to package more of our beers in 473ml cans.
Kim: What do you have planned at Whistle Buoy for this winter?
Matt: Because we just added our new canning line, we’ve been focusing on getting our core brands dialled in. We’ve had some core, flagship beers like our Coastality Pale Ale, however, most of our beers were previously experimental, taproom exclusives. But with the canning line and the ability to now roll out our beers to stores, we are looking to have more regular offerings of our core beers available to our stores.
We anticipate this continuing for the foreseeable future. With an 8-hectolitre system, our distribution is focused on the Greater Victoria area for now. Our focus is to be in all 50 local liquor stores in our community.
Isaiah: Having said that, we have shipped some beer to the Okanagan with some other small breweries. We will co-ship a pallet to interested stores. So this collective approach is the way that we’ll have beer available outside of the area.
In terms of other activities this winter, we do a lot of activations in our space such as comedy, quiz nights, film screenings and other weekly events. We are focused on staying busy and staying open for the people who are in town and want to come through. We are open every day from noon until late. We are staying open, staying consistent and staying inspired to continue offering people in our community things to do. We are planning for a good year ahead. We are anticipating a busy tourism year in 2024, so we are focused on being steady and being consistent as we plan for a great year ahead. Plus, we’ve got some cool collabs coming up.
Kim: What do you love most about the craft beer industry?
Matt: The community and the people that we get to work with. For me, from the outside looking in, you see the collabs and you see the camaraderie. You don’t see this in other industries. We are competitors that are working together.
Isaiah: For me, it’s the fact that we are able to really grow as people and entrepreneurs. There are so many different demands we face on a daily basis. We deal with logistics and shipping. We are leading hospitality teams and managing people. We are doing graphic design, working on packaging, manufacturing beer, and working with local producers. We are selling merchandise that we are designing. There are so many moving parts that make it challenging and yet also so fun. It’s so dynamic. We have a vision, then we execute it, and we make money doing something that makes people happy. It’s very special in that way.
Kim: What keeps you up at night?
Isaiah: Lots. There is a lot of uncertainty right now. The industry is changing a lot and there are fewer people buying beer. People are making decisions for their health and drinking less alcohol, and that’s OK. The younger demographic is making different choices, and there is economic uncertainty. We are dealing with these changes and uncertainties while also trying to maintain a healthy business. We are working to keep demand for our products at a point where there will always be a market for what we are doing. I believe we are at a scale where this is sustainable.
I think it’s important to be really present to the changes that are happening, otherwise, the market conditions could change so drastically that if you aren’t paying attention you could really get into trouble. This is certainly an inspiration for us to stay on top of things and know why we exist. I think it’s important to know who your best customers are and what they are looking for. Some businesses let this slip, and they pay the price as they discover that their business models don’t work anymore.
Matt: Through this, we are now doing things like NA (non-alcoholic) beer. Five years ago that wasn’t on anyone’s radar. For me as a brewer, I resisted this.
Now I look at it like how do we make an NA beer the best it can be? It’s an interesting challenge, but I’m really proud of what we’ve been able to produce. – Matt
Isaiah: In our taproom space, we try to welcome all people from different demographics and different interests. So it’s always been a priority that we are a welcoming space with a diverse list of offerings. We have local wine, local cider, local kombuchas, craft sodas from Phillips, cocktails, mocktails and more. Whether you like drinking beer or not, we want everyone to feel comfortable. We want to offer something for everyone, and we want those who don’t drink beer or alcohol to be comfortable. We want to offer something for everyone who wants to be social. We are a hospitality company, so we think it’s important to be hospitable to all.
Kim: If you had one piece of advice for someone wanting to get into the craft beer industry, what would it be?
Isaiah: Honestly, it would be don’t. If there is a town that doesn’t have a community gathering space, then maybe yes. But otherwise, the market is oversaturated and changing so rapidly right now, that my advice would be to wait until the dust settles on the cycle of what our businesses are in right now. I think it’s a huge risk to enter the craft beer market at this time.
Matt: I agree, especially if you don’t know beer. These days, you have to come with your A-game. The level of beer is so high right now and there is no room to make bad beer anymore. It used to be that you could be a home brewer and open a brewery and just figure it out. Now you need education or experience. You better be good because just making beer isn’t enough anymore.
This is maybe a bleak answer. But it is what we feel right now. Good breweries are closing that made good beer.
Kim: What is your favourite beer to enjoy in the winter?
Isaiah: It’s Stout season. I’ve been drinking our Stouty McStoutface, which is an American Stout, 5.8% ABV. It’s plain and simple, easy drinking. I also go to the Drake a lot, and I enjoy the Old Rasputin, a Russian Imperial Stout on nitro from North Coast Brewing Company.
I also like the 1019 Hazy Double IPA collab from Field House and Town Brewing. It’s really great. I like bigger beers at this time of year.
Matt: We just did a Dark Cold IPA as a collab with Another Beer Co. We used rice and tried to make it as light as possible, and hit it with some dark malts. It’s really interesting and one of my favourite beers of late. It was a challenge for us when we came up with the concept. You don’t see a lot of dark IPAs lately, but I was stoked about it. I like something to chew on in my beers at this time of year.
Kim: It’s dry February. What are you drinking when you aren’t drinking alcohol?
Isaiah: Water or SodaStream water with freshly squeezed citrus. I like lemons, limes and oranges with soda water. Having the carbonation is nice. And of course, there’s always going to be coffee involved too.
Matt: For me, it’s water first. We also have Culture Craft Kombucha on tap at the brewery, and it’s a nice alternative. It gets you and your guts feeling good.
Kim: Festival season is coming. What are your favourite craft beer festivals?
Matt and Isaiah: Whistlemania. It’s our annual birthday party, which we hold on the last weekend in June. We’ve done two now. We host a small music festival with live, local wrestling. We take over the courtyard of Market Square and we have an all-day festival. We had about 650 people last year. We had food vendors and food trucks, drag shows, live wrestling, and other wacky stuff all day long.
Isaiah: Phillips Backyard weekend is great. It’s a good music event tied to craft beer. It’s a premier event in our city. Plus of course, GCBF is always fun, with breweries from all over BC and beyond. It’s a great way to celebrate the industry and try lots of different beers. It’s really an iconic beer festival.
Kim: If budget and space weren’t an issue, if you could have any musician or band perform at your brewery, who would it be?
Isaiah: Taylor Swift.
Matt: Taylor Swift and Drake. Funny story. We were in Seattle for a Blue Jays game. Taylor Swift was playing next door that same weekend. The whole town was all about the Blue Jays and the Swifties. The Swifties caused an earthquake that night in Seattle from so many people dancing at her concert. It was registered as the equivalent of a 2.3 magnitude earthquake.
And funny enough, I was just talking about our new Dark Cold IPA collab with Another Beer Co. We actually called it Friendship Bracelet, and it was inspired by Taylor Swift.
Kim: Can you tell me about some hidden gems in your area?
Isaiah: We’re on Lower Johnson (LoJo), which is a boutique retail shopping district in Victoria. There are tons of really high-end shops, clothing stores, coffee shops, amazing restaurants and more. Hey Happy is an amazing coffee shop in Market Square that we go to all the time. Some of my favourite restaurants are The Tapa Bar and Wind Cries Mary. Plus there’s Green Cuisine right next door to us. These are all great dining options in Victoria.
Matt: The Drake is a great place to start. You can see our patio from their patio. Eva Schnitzelhaus is 2 blocks away at the bottom of Chinatown, and it’s really great. Shuck Taylor’s oyster bar is really awesome. It’s a seafood restaurant with local oysters, West Coast seafood, lobster rolls, po boys, local beer, wines and spirits.
Isaiah: Beacon Hill Park has a great petting zoo. It’s like the Stanley Park of Victoria. It’s huge and right downtown by the water. I would recommend everyone walking around there and on the breakwater. It’s a protected area, so there are lots of cool fish species to look for.
I also recommend walking around the inner harbour area. Take the seawall walk from James Bay to downtown and you’ll go past the Empress Hotel and the Legislature Parliament Buildings. It’s also cool to check out the buskers and performers. Plus there are lots of great areas to explore by bike, downtown and beyond.
Matt: Oh and lots of breweries. There are 5 breweries within easy walking distance.
Kim: Who else in the craft beer industry do you find interesting and why?
Matt and Isaiah: We want you to talk to Alex Jopson from Another Beer Co. in New Westminster next. We just did a collab beer with Another Beer Co. and Land & Sea Brewing. Another Beer Co. is a super tiny brewery. They are very experimental and they are producing very high-quality beers.
Stay tuned for the next instalment of the Hops Among Friends blog series, where I speak with Alex Jopson, the Co-Founder and Director of Another Beer Co. in New Westminster, on the North of the Fraser Ale Trail. Until then, cheers!
