These self-guided journeys celebrate the people, places, flavours, and super, natural landscapes that define the province. From taprooms and local eateries to outdoor adventures and unforgettable community experiences, every trail showcases taste of place and reflects our guiding message: Every Pint Tells a Story — Supporting Local. Celebrating Community.
Behind the scenes, a team of dynamic craft beer enthusiasts, marketing wizards, and content creators fuel the stories, campaigns, and collaborations that help shine a spotlight on BC’s vibrant craft beer culture.
Project Lead, Monica Frost | monica@bccraftbeer.com
Building on decades of experience in the beer industry, Ken currently sits as the Executive Director of the BC Craft Brewers Guild and Lead Administrator for the BC Ale Trail, working tirelessly to support craft breweries of all sizes across BC. Ken is a founding board member of the Canadian Craft Brewers Association and a faculty member in the Brewing and Brewing Operations Program at Kwantlen Polytechnic University.
Monica Frost is Communications Director of the BC Craft Brewers Guild and Project Lead for the BC Ale Trail, British Columbia’s flagship craft beer tourism program. Since taking on the Ale Trail in 2019, she has led its growth into a nationally recognized initiative, overseeing a Content Team of four and managing everything from budgeting and funding applications to brewery and DMO partnerships, community engagement, and marketing direction.
Her passion for craft beer began in the late ’90s with a pint of Shaftebury Cream Ale, sparking a lifelong mission to build community around the culture of craft. Monica has more than a decade of experience in communications and social media, with a strong focus on the craft beer sector. She has also served on the CAMRA Vancouver Board and was a Director of the BC Beer Awards.
Through strategic communications and digital storytelling, Monica continues to champion BC’s breweries as cultural and community hubs—helping connect craft beer with tourism, local economies, and the people and places that make the province unique.
A communications professional based in BC's Fraser Valley, Tamara specializes in tactical coordination and strategic messaging, with expertise in digital marketing and brand storytelling. Developing integrated campaigns that connect craft breweries with their communities and expand market reach is a core focus of her work. Her deep appreciation for craft beer culture, combined with her communications background, positions her as a passionate advocate for BC's craft brewing scene.
Gillian is a social media strategist and content creator with more than eight years of experience helping brands and small businesses find their voice through authentic, engaging storytelling. She is currently pursuing a Master of Arts in Environmental Studies, where she explores the intersection of sustainability, community, and digital engagement. Alongside her professional work, Gillian runs Victoria Taste Buds, a platform that celebrates Victoria’s vibrant dining scene with a focus on accessibility and inclusivity. She also channels her creativity into designing nostalgic vinyl decals and t-shirts that spark joy and connection. A passionate supporter of craft beer, Gillian especially loves Brett saisons and fresh hop IPAs. When she isn’t creating or sampling new brews, you’ll often find her in the skies as a licensed private pilot.
When she’s not enjoying (or brewing) a good IPA, Lundy serves as Membership Coordinator and Community Manager for the BC Craft Brewers Guild. A Pink Boots Society member since 2010, she has been a cornerstone of BC’s craft brewing industry for more than 20 years. Lundy founded CAMRA in BC and was integral in having the provincial government officially declare October as BC Craft Beer Month. She was also the first female Certified Cicerone® in Western Canada and is now Head Judge for the BC Beer Awards. In 2018, her decades of dedication and advocacy were recognized when she received the inaugural BC Beer Awards Legend Award, celebrating her lasting impact on the industry and her commitment to opening doors for women in beer.
Many thanks to Chris Nohr and his team at The Number, our Content Team and all participating DMOs, breweries and ancillary businesses.
